Category Archives: Focus Group

Ethnographic Research

During the month of December, I conducted two focus groups in the city of Utica. Each group was comprised of young professionals (25-40 years old) living and working in the greater Utica area. The groups were lead through four exercises. The results and discussion were captured on post-it notes and affinity diagrams. I also conducted interviews with recently-elected, local politicians and active member of the community which were video recorded and transcribed. I will be analyzing and synthesizing the data over the next few weeks andĀ incorporatingĀ the information into the crafting of future scenarios.



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